Global Digital Media Marketing Industry - Business Review USA

NEW YORK, Sept. 3, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Digital Media Marketing Industry

http://www.reportlinker.com/p0960393/Global-Digital-Media-Marketing-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Advertising

This report analyzes the worldwide markets for Digital Media Marketing in US$ Million by the following Product Segments: Online Marketing, Mobile Marketing, and Social Marketing. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 136 companies including many key and niche players such as Acxiom Corporation, Aegis Group Plc, Epsilon, Aspen Marketing Services, Havas Group, Interpublic Group of Companies Inc., McCann Worldgroup, Omnicom Group Inc., Publicis Groupe, Digitas Inc., Razorfish, LLC, SapientNitro, ValueClick, VIZION Interactive, Inc., WPP, Ogilvy & Mather, JWT, Wunderman, XCOM Media, and Ybrant Digital Limited. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

1. Online Marketing I-3

2. Mobile Marketing I-3

3. Social Marketing I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

An Industry Capsule II-1

A Preface II-2

Digital Media Reshaping the Marketing Landscape II-2

Table 1: Lead Generation from Select Marketing Channels

(2011): Percentage Share Breakdown by Channels (includes

corresponding Graph/Chart) II-3

Content- Pivotal to a Successful Marketing Campaign II-3

Digital Media- The Savior During Recession II-3

Future Growth Stems From Emerging Countries II-4

Outlook II-5

2. MARKET TRENDS & ISSUES II-6

Digital Media- The New Age Marketing Tool II-6

Technology Alters Media Consumption Patterns, Transforms

Marketing Purview II-6

Cost and Efficiency- Prime Factors Driving Digital Marketing II-6

Advertising Extends Beyond Broadcasting II-6

Small Businesses Exhibit Strong Preference for Digital Marketing II-7

Budgets Still Skewed Towards Traditional Marketing Solutions II-7

Table 2: Global Advertising Industry (2011): Percentage Share

Breakdown of Ad Spends by Media Format (includes

corresponding Graph/Chart) II-7

Integrated Campaigns Continue to Characterize Future Marketing

Plans II-8

Comparison of Different Advertising Media Based on Varied

Parameters II-8

Tablet Commerce Gains Pace in Mobile Marketing Sphere II-8

Online Advertising Expenditure Surges II-8

Table 3: World Online Advertising Market (2011): Percentage

Share Breakdown of Online Ad Spends by Geographic Region

(includes corresponding Graph/Chart) II-9

Broadband Widens Scope of Online Advertising II-9

Table 4: Internet Users Worldwide (2011): Breakdown by Region

- Asia, Europe, North America, Latin America/Caribbean,

Africa, Middle East and Oceana/Australia (Users in Millions)

(includes corresponding Graph/Chart) II-10

Table 5: Internet Penetration Rates Worldwide (2011):

Percentage Breakdown by Region - North America,

Oceana/Australia, Europe, Latin America/Caribbean, Middle

East, Asia and Africa (includes corresponding Graph/Chart) II-10

Internet Emerges As Lucrative E-Commerce Vehicle II-10

Mobile Marketing - A Nascent, Yet High Potential Market II-11

Table 6: Worldwide Application Downloads on Mobile Devices

(2008-2013) (includes corresponding Graph/Chart) II-11

Table 7: World Mobile Ad Spend (2010): Percentage Share

Breakdown by Region- APAC, North America, Europe and Others

(includes corresponding Graph/Chart) II-12

Rising Penetration of Mobile Devices and 3G Network II-12

SMS: A Tried and Tested Vehicle for Mobile Advertising II-12

Privacy Concerns Continue To Be Major Issue II-13

Ad Budgets Shift from Mass to Direct Marketing II-13

Behavioral Targeting - An Out-of-Box Service II-13

Digital Signage: A Powerful Format for Advertisers II-14

Table 8: World Market for Digital Signage Advertising (2011):

Percentage Share Breakdown of Revenues by End-Use Sector

(includes corresponding Graph/Chart) II-14

In-Game Advertising: An Innovative Ad Format II-14

Digital Audio- A Powerful Avenue II-15

Table 9: Global Radio Advertising Market (2010): Percentage

Breakdown of Spend by Region- US, Japan, France, China, Spain

and Others (includes corresponding Graph/Chart) II-15

Newspaper Readership Declines II-15

Table 10: Print Readership Worldwide (2011): Percentage Share

Breakdown of Number of Readers by Age (includes corresponding

Graph/Chart) II-16

Table 11: Global Market for Newspaper Advertising (2011):

Percentage Share Breakdown of Ad Spends in Select Countries

(includes corresponding Graph/Chart) II-16

3. DIGITAL MEDIA MARKETING - INDUSTRY DYNAMICS II-17

Online Advertising: The Crux of Digital Marketing II-17

Table 12: Revenue Mix of Leading Global Internet Firms

(2010): Percentage Breakdown of Share by Segment-

Advertising, E-Commerce and Paid- Services (includes

corresponding Graph/Chart) II-17

Table 13: Global Market for Online Advertising: (2011):

Percentage Breakdown of Revenues by Mode/Format- Search,

Display and Other Modes/ Formats (includes corresponding

Graph/Chart) II-17

Online Advertising Market - Favorable Prospects in the Near

Future II-18

Contextual Advertising - The Next Advertising Mantra II-18

Location Based Advertising: A Popular Form of Contextual

Advertising II-18

Conventional Media Vs Online Advertising Medium II-18

Mobile Advertising: A Personalized Medium II-19

Table 14: Global Mobile Advertising Market (2011): Percentage

Breakdown of Share by Segment- Mobile Message, Mobile Search

and Mobile Display (includes corresponding Graph/Chart) II-19

Broad Potential of Multimedia Mobile Marketing II-19

Japan and Korea Lead the Way in Mobile Advertising II-20

Table 15: Global Mobile Advertising Market (2011): Breakdown

of Mobile Ad Spend Per Capita by Region- Japan, Korea, US

and Europe (includes corresponding Graph/Chart) II-20

Sturdy Growth Prospects from Emerging Markets II-20

Opt-in Advertising: Giving Consumer the Choice II-21

Search Engine Marketing: An Effective Digital Channel II-21

The Rise of Search Personalization II-21

Table 16: Global Paid Search Market (2011): Percentage Share

Breakdown of Revenues for Leading Search Engines (includes

corresponding Graph/Chart) II-22

Table 17: Global Search Market (2010): Percentage Breakdown

of Searches by Search Engines (includes corresponding

Graph/Chart) II-22

Growth in Mobile Internet Strengthens Business Case for SEM II-23

Social Media Marketing: Impacting the Marketing Eco-System II-23

Table 18: Worldwide Online Social Network Ad Spending in US$

Million for Years 2006 through 2011 (includes corresponding

Graph/Chart) II-24

Popular Social Media Tools (2011): Ranking based on Usage II-24

Table 19: World Facebook Population (2011): Percentage Share

Breakdown by Region- North America, Europe, Asia-Pacific and

Rest of World (includes corresponding Graph/Chart) II-25

Leveraging Social Media II-25

Monetizing Media Campaigns Remains a Major Issue for Service

Providers II-25

Twitter- A Hot Avenue for Technology Marketers II-26

Video Email Marketing: Riding the Popularity Wave II-26

Table 20: Benefits from Video Email Services for Email

Marketing Business (includes corresponding Graph/Chart) II-27

Mobile Video Ads Surpass Online Video Ads II-27

Marketers Yet to Leverage Email Marketing to the Fullest II-28

Up-Stream Traffic from E-Mails (2011): Ranking by Select

Industries II-28

Video Streaming - A Multifaceted Advertising Mode II-28

Table 21: Digital Video Streaming Market in the United States

(2011): Percentage Market Share Breakdown for Netflix,

Comcast, Apple and Others (includes corresponding

Graph/Chart) II-29

4. SERVICE OVERVIEW II-30

Digital Media Marketing II-30

Popular Digital Media Marketing Formats II-30

Benefits of Digital Marketing II-30

Forms of Digital Marketing II-31

Push II-31

Pull II-31

Online Marketing II-31

Online Advertising II-32

Factors Supporting Online Advertising II-32

Forms of Online Advertising II-32

Social Media Marketing II-33

Mobile Marketing II-33

Mobile Advertising II-34

Forms of Mobile Advertising II-34

Mobile Advertising - Business Segments II-35

Search Engine Marketing (SEM): An Introduction II-35

Advantages of SEM II-35

Pricing Models II-36

Commonly used Terminology II-36

Best Practices for Effective Marketing II-36

5. SERVICE INTRODUCTIONS II-38

Httpool India Unveils Adplatform for Online and Mobile

Advertisers II-38

Reloaded Advertising Rolls Out Automated In-Game Advertising

Analysis and Reporting Platform II-38

Xhibit Introduces FlyReply?, a Novel Email Marketing Platform II-38

Optify Announces Introduction of Optify? Digital Marketing

Software Suite II-39

Google Introduces Knowledge Graph, Digital Tools for Marketers II-39

24/7 Real Media Introduces m.e.n.u. II-39

SpaceStation Launches Digital Advertising Format in South Africa II-39

AudienceME Unveils Brand Advertising Platform II-40

Primedia Online Unveils Digital Platform for Ad Sales II-40

iContact Introduces Social Media Marketing Product II-40

Synovate Marketing Management Analytics Rolls Out New m360

Analytics Solution II-41

DataXu Launches DX Social II-41

Zain Kuwait Introduces AdZone in Middle East II-41

ChinaNet Online Holdings Introduces New Mobile Advertising

Platform II-41

Image Space Media Introduces Photostitial? Ad Units II-42

Mail.ru Introduces Targeted Advertising System II-42

Flytxt Introduces QREDA II-42

Mixpo Introduces New Video Advertising Solution for Tablets II-43

Komli Media Launches Video Pre-Roll Advertising II-43

OgilvyOne Introduces neo@Ogilvy II-44

Magnet Media Introduces New Digital Marketing Services II-44

Komli Media Unveils AdView II-44

Google Unveils Location-Based Mobile Banner Ads II-44

Aditi Technologies to Launch CMO Pulse II-45

ModernMami.com Unveils Ella Media II-45

JiWire Introduces New Location-Based Advertising Platform II-45

AdoTube Develops In-Stream Video Advertising Platform II-45

Stumpedia Unveils "Pay Per Chat" II-46

AdGenesis Introduces AdMatch? Video Advertising Unit II-46

Mobinil Rolls Out Interactive Advertising Service II-46

Ziplocal Unveils LocaLeads Digital Advertising Platform II-47

24/7 Real Media Unveils Open AdStream 7.3 II-47

Komli Media Introduces Online Video Advertising Network II-47

24/7 Real Media Launches Open AdStream? II-48

Komli Media Unveils ViziSense MediaMix II-48

24/7 Real Media Unveils Pilot Program II-48

1020 Placecast and Alcatel-Lucent Jointly Launch Location

Based Advertisement Service II-49

Google Introduces Interest-Based Advertising II-49

6. RECENT INDUSTRY ACTIVITY II-50

Dentsu Inc Acquires Stake in Aegis Group II-50

IBM Announces Takeover of Tealeaf Technology II-50

Publicis Groupe Takes Over The Creative Factory II-50

Teradata Completes Acquisition of eCircle II-50

Aegis to Take Over Roundarch Digital Agency II-51

Diversified Agency Services to Acquire Majority Interest in

Medical Collective Intelligence II-51

JWT to Acquire Minority Interest in Converge Technologies II-51

Tenthavenue and GroupM to Take Over Wisereach II-52

Ybrant Digital Receives Approval for Merger with LGS Global II-52

Ogilvy & Mather Establish Social@Ogilvy II-52

Kenshoo Launches Kenshoo Enterprise Certification Program in

Partnership with OMI II-52

Ogilvy & Mather Russia to Take Over Promo Digital II-53

Specific Media Takes Over Myspace II-53

Sapient? Takes Over DAD II-53

Sapient?Takes Over CLANMO II-54

Omnicom Division Takes Over The Modellers II-54

Ipsos Acquires Marketing Research Division of Aegis II-54

Aegis Takes Over Smicker and Dubblera from DM-Konsult II-54

Aegis Takes Over Minority Stake in TigerSpike II-54

Aegis Takes Over Creative Media Services II-55

Alliance Data Systems to Take Over Aspen Marketing Services II-55

Specific Media Takes Over Broadband Enterprises II-55

Publicis Groupe Acquires Rosetta II-55

Batanga Acquires Online Media Companies II-55

IAB Europe and EIAA Join Forces II-56

Vdopia Signs Agreement with IAS Digital - Media II-56

Publicis Groupe Acquires Genedigi Group II-57

Yokohama Tire Enters into Partnership with United Future II-57

White Digital Media Establishes Digital Media Marketing

Subsidiary II-57

Publicis Groupe Acquires Kitcatt Nohr II-58

Ybrant Digital Merges with LGS Global II-58

Bulldozer Digital Enters into Partnership with Hermelin Media II-58

Lyris Acquires Intaface Marketing II-58

StrongMail Systems Enters into Exclusive Partnership with XCOM

Media II-59

Hispanic MediaWorks Enters into Partnership with Telenueva TV II-59

Inuvo? to Acquire Vertro? II-59

RBA Consulting to Take Over Ratchet II-60

Learning Curve Brands and Rise Interactive Enter into Partnership II-60

QuantumDigital Enters into Partnership with TracyLocke II-60

Komli Media Enters into Partnership with Efficient Frontier II-61

Jivox Partners with Komli Media II-61

MediaWhiz and SolutionSet Establish SolutionSet MediaWhiz

Partnership II-62

Click Here Signs Mobile Application and Digital Marketing

Agreement with MacroSolve II-62

Global Infomercial Services Enters into Partnership with rVue II-62

Efficient Frontier Acquires Downstream Marketing II-63

CONTEXTWEB Merges with Datran Media II-63

ExactTarget Takes Over Frontier Digital II-63

QuinStreet Acquires IT Business Edge II-64

Advice Interactive Group Takes Over b2 Digital Media II-64

Fifth Ring Establishes Office in Kuala Lumpur II-64

Komli Media Takes Over ZestAdz II-65

Access Intelligence Acquires Cynopsis Media II-65

Moosylvania Takes Over The Loud Few II-65

Big Fuel Communications Takes Over Apex Exposure II-65

Komli Media Acquires Aktiv Digital II-65

352 Media Group Establishes Web Development and Digital

Marketing Company II-66

Aegis Group Takes Over Qualit? Search Marketing II-66

Callcredit Information Group Takes Over Latitude Digital

Marketing II-66

Cox Digital Solutions Takes Over IB Local Network II-66

Valtech Takes Over H2O Media II-67

WPP Digital Takes Over Rockfish Interactive II-67

Valassis Communications Enters into Partnership with News

America Marketing II-67

NAVTEQ Signs Telmap as Publisher for NAVTEQ LocationPoint? II-67

Publicis Acquires Interactive Communications II-67

WPP Consolidates Quasar Media's Digital Business with GroupM's

Interactive Business II-68

Tremor Media Takes Over Transpera II-68

WPP to Acquire Stake in Mindshare South Africa II-68

Catapult Systems Takes Over The Ad Ranch II-68

New Media Edge Acquires Media Plus II-68

DG FastChannel to Acquire MediaMind Technologies II-68

Publicis Groupe Takes Over GP7 II-69

WPP to Take Over Commarco II-69

ValueClick Takes Over Greystripe II-69

Bitzio to Acquire Digispace Solutions II-69

Scangroup Establishes Three New Digital Advertising Divisions II-70

Alliance Data Systems Takes Over Direct Marketing Services

Division of Equifax II-70

Interpublic to Take Over Delaney Lund Knox Warren II-70

Interpublic Takes Over CUBOCC II-70

Publicis Groupe Takes Over G4 Advertising II-71

Performance Bicycle and SolutionSet Enter into Partnership II-71

Round Hill Hotel and Villas Selects MDG Advertising II-71

MDG Advertising Collaborates with Gunster II-71

addONE Marketing Solutions Establishes Digital Marketing Division II-71

Apple to Offer Location-Based Advertisements II-72

NBC Entertainment Enters into Digital Marketing Collaboration

with Microsoft II-72

Kahzam to Take Over ProMark Data and Media Group II-72

Mace Security International to Divest Digital Media Marketing

Segment II-72

Schawk Acquires Untitled London II-73

Grey to Purchase Majority Interest in Yolk II-73

Komli Media Takes Over Indoor Media II-73

Yellow Pages Group Establishes Mediative II-74

Bite Communications Takes Over OneXeno II-74

News Digital Media Takes Over Getprice.com.au II-74

AudienceScience Takes Over Consorte Media II-75

AMP Agency Takes Over Pixel Bridge II-75

Infogroup Establishes Infogroup Interactive II-75

Apple Acquires Quattro II-76

WPP Group Signs Definitive Agreement to Take Over Majority

Stake in Research and Marketing Services II-76

M&C Saatchi Takes Over 60% Stake in Inside Mobile II-76

VisionChina Media Acquires Digital Media Group II-76

Aegis to Acquire 17.7% Holding in Charm Communications II-77

Schawk Takes Over Real Branding II-77

Ybrant Digital Takes Over Max Interactive II-77

Ybrant Digital Acquires dream ad II-77

Google Takes Over AdMob II-78

Komli Media Enters into Strategic Alliance with Artivision II-78

iCrossing and Ingate Form Partnership to Develop International

SEM Campaigns II-79

BBN Networks Includes Six Business Media Publishing Partners

in B2B Network II-79

WPP to Enter into Strategic Partnership with Omniture II-79

Scangroup Enters into Joint Venture with Quasar Media and

Smile Interactive Technology Group II-80

Quasar Media Establishes Blazar Digital Marketing Agency II-80

Alcatel and Placecast Provide Location Based Mobile Advertising II-81

Vodafone Utilizes Wayfinder for Location Based Advertising II-81

Lyris Takes Over Facultas II-81

SEO.com Acquires Graphics.net II-81

Buildtelligence Takes Over SEOCompany.com II-81

Cheil Worldwide Acquires a Majority Interest in The Barbarian

Group II-82

Google Takes Over Teracent II-82

Upshot Acquires Emerge Digital II-82

Publicis Groupe Takes Over Razorfish II-82

Ogilvy & Mather Buys Majority Stake in T&A Communications II-83

7. FOCUS ON SELECT GLOBAL PLAYERS II-84

Acxiom Corporation (US) II-84

Aegis Group Plc (UK) II-84

Epsilon (US) II-84

Aspen Marketing Services (US) II-85

Havas Group (France) II-85

Interpublic Group of Companies Inc. (US) II-85

McCann Worldgroup (US) II-86

Omnicom Group Inc. (US) II-86

Publicis Groupe (France) II-86

Digitas Inc. (US) II-87

Razorfish, LLC (US) II-87

SapientNitro (UK) II-87

ValueClick (US) II-88

VIZION Interactive, Inc., (US) II-88

WPP (Ireland) II-88

Ogilvy & Mather (US) II-89

JWT (US) II-89

Wunderman (US) II-89

XCOM Media (Australia) II-89

Ybrant Digital Limited (India) II-90

8. GLOBAL MARKET PERSPECTIVE II-91

Table 22: Global Recent Past, Current & Future Analysis for

Digital Media Marketing by Geographic Region- US, Canada,

Japan, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2009 through 2018 (includes corresponding Graph/Chart) II-91

Table 23: Global 10-Year Perspective for Digital Media

Marketing by Geographic Region - Percentage Breakdown of

Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest

of World Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) II-92

Table 24: Global Recent Past, Current & Future Analysis for

Global Online Marketing by Geographic Region- US, Canada,

Japan, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2009 through 2018 (includes corresponding Graph/Chart) II-93

Table 25: Global 10-Year Perspective for Global Online

Marketing by Geographic Region - Percentage Breakdown of

Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest

of World Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) II-94

Table 26: Global Recent Past, Current & Future Analysis for

Global Mobile Marketing by Geographic Region- US, Canada,

Japan, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2009 through 2018 (includes corresponding Graph/Chart) II-95

Table 27: Global 10-Year Perspective for Global Mobile

Marketing by Geographic Region - Percentage Breakdown of

Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest

of World Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) II-96

Table 28: Global Recent Past, Current & Future Analysis for

Global Social Marketing by Geographic Region- US, Canada,

Japan, Europe, Asia-Pacific and Rest of World Markets

Independently Analyzed with Annual Revenues in US$ Million for

Years 2009 through 2018 II-97

Table 29: Global 10-Year Perspective for Global Social

Marketing by Geographic Region - Percentage Breakdown of

Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest

of World Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) II-98

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Outlook III-1

Key Digital Media Marketing Statistics III-1

Ranking of Fastest Growing Digital Advertising Segments in

the US (2011) III-1

Table 30: US Interactive Marketing Spend (2011): Percentage

Share Breakdown by Medium- Search Marketing, Display

Advertising, E-Mail Marketing, Social Media and Mobile

Marketing (includes corresponding Graph/Chart) III-1

Online Advertising On Upward Trajectory III-2

Table 31: Number of Internet Users in the United States for

the Years (2010 & 2013) (includes corresponding

Graph/Chart) III-2

Table 32: Advertising Industry in the US (2006-2013)-

Breakdown of US Online Advertising Spending as a Percentage

of Total Media Advertising Spending (includes corresponding

Graph/Chart) III-2

Table 33: US Advertising Industry (2011): Percentage Share

Breakdown of Adspends by Industry (includes corresponding

Graph/Chart) III-3

Table 34: US Advertising Industry (2011): Percentage Share

Breakdown of Revenues by Media Type (includes corresponding

Graph/Chart) III-3

Online Videos Still Lag Behind Traditional Advertising Mediums III-3

Mobile Advertising: A Promising Market III-3

Table 35: US Mobile Ad Spend (2011): Percentage Share

Breakdown by Format- Search, Banner Ads, Opt-In Messaging,

Mobile Games and Apps (includes corresponding Graph/Chart) III-4

Table 36: US Market for Mobile Ads (2010): Percentage

Breakdown of Market Share by Players - Apple, Google,

Jumptap, Millenial Media, Yahoo!, Microsoft, Nokia and

Others (includes corresponding Graph/Chart) III-5

Growing Use of Mobile Phones: A Key Growth Driver III-5

Advanced Mobile Devices Foster Growth in Mobile Advertising

Market III-5

LBA - A Growing Market III-6

Table 37: Table Location-Based Service Users in the US

(2009 & 2010) (includes corresponding Graph/Chart) III-6

Local Search Market Set to Boom III-6

Digital Billboards: A Revolutionary Innovation in Outdoor

Advertising III-7

Search Dominates Display III-7

Facebook- Leader in Display Advertising III-7

E-commerce Holds Immense Opportunity III-7

US Auto Industry Goes Online III-8

Restaurant Industry Turns to Social Media III-8

Service Introductions III-8

Recent Industry Activity III-12

Select Players III-28

B.Market Analytics III-33

Table 38: US Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2009 through 2018

(includes corresponding Graph/Chart) III-33

Table 39: US 10-Year Perspective for Digital Media Marketing

by Segment - Percentage Breakdown of Revenues for Online

Marketing, Mobile Marketing and Social Marketing Markets for

Years 2009, 2012 & 2018 (includes corresponding Graph/Chart) III-34

2. CANADA III-35

A.Market Analysis III-35

Outlook III-35

Online Advertising: A Review III-35

Table 40: Canadian Advertisement Industry (2011):

Percentage Share Breakdown of Revenues by Medium (includes

corresponding Graph/Chart) III-35

Table 41: Canadian Market for Online Advertising (2011):

Percentage Share Breakdown by Format (includes

corresponding Graph/Chart) III-36

Challenges Confronting Mobile Advertising in Canada III-36

Service Introduction III-36

B.Market Analytics III-37

Table 42: Canadian Recent Past, Current & Future Analysis

for Digital Media Marketing by Segment- Online Marketing,

Mobile Marketing and Social Marketing Independently Analyzed

with Annual Revenues in US$ Million for Years 2009 through

2018 (includes corresponding Graph/Chart) III-37

Table 43: Canadian 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-38

3. JAPAN III-39

A.Market Analysis III-39

Outlook III-39

Table 44: Japanese Advertising Industry (2011): Percentage

Share Breakdown of AdSpends by Medium (includes

corresponding Graph/Chart) III-39

Mobile Advertising Market: Overview III-39

LBA- Market Overview III-40

Recent Industry Activity III-40

B.Market Analytics III-41

Table 45: Japanese Recent Past, Current & Future Analysis

for Digital Media Marketing by Segment- Online Marketing,

Mobile Marketing and Social Marketing Independently Analyzed

with Annual Revenues in US$ Million for Years 2009 through

2018 (includes corresponding Graph/Chart) III-41

Table 46: Japanese 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-42

4. EUROPE III-43

A.Market Analysis III-43

Outlook III-43

Europe Leads in Digital Media Marketing III-43

Advertising Industry: An Overview III-43

Search Engine Marketing Surges Ahead III-44

Table 47: European Online Advertising Market (2011):

Percentage Share Breakdown of Revenues by Mode/

Format-Search, Display and Others Modes/Formats (includes

corresponding Graph/Chart) III-44

Paid Search to Lead Online Ad Growth III-44

Mobile Advertising Market III-45

Banner Advertising: The Largest Revenue Generator III-45

Western Europe Exhibits Higher Growth Prospects III-45

Factors Restraining the Growth of Mobile Advertisements III-45

B.Market Analytics III-46

Table 48: European Recent Past, Current & Future Analysis

for Digital Media Marketing by Geographic Region - France,

Germany, Italy, UK, Spain and Rest of Europe Markets

Independently Analyzed with Annual Revenue Figures in US$

Million for Years 2010 Through 2018 (includes corresponding

Graph/Chart) III-46

Table 49: European 10-Year Perspective for Digital Media

Marketing by Geographic Region - Percentage Breakdown of

Revenues for France, Germany, Italy, UK, Spain and Rest of

Europe Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) III-47

Table 50: European Recent Past, Current & Future Analysis

for Digital Media Marketing by Segment- Online Marketing,

Mobile Marketing and Social Marketing Independently Analyzed

with Annual Revenues in US$ Million for Years 2009 through

2018 (includes corresponding Graph/Chart) III-48

Table 51: European 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-49

4a. FRANCE III-50

A.Market Analysis III-50

Outlook III-50

Advertising Industry: Overview III-50

Online Advertising - Domestic Search Business Unfazed by the III-50

Entry of Search Engines III-50

Table 52: French Online Advertising Market (2011):

Percentage Share Breakdown of Revenues by Mode/Format-

Search, Display and Other Modes/Formats (includes

corresponding Graph/Chart) III-50

Recent Industry Activity III-51

Select Players III-52

B.Market Analytics III-54

Table 53: French Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2009 through 2018

(includes corresponding Graph/Chart) III-54

Table 54: French 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-55

4b. GERMANY III-56

A.Market Analysis III-56

Outlook III-56

Key Statistics III-56

Table 55: German Advertising Industry (2011): Percentage

Share Breakdown of AdSpends by Medium (includes

corresponding Graph/Chart) III-56

Table 56: German Online Advertising Market (2011):

Percentage Share Breakdown of Revenues by Mode/Format-

Search, Display and Other Modes/Formats (includes

corresponding Graph/Chart) III-56

Recent Industry Activity III-57

B.Market Analytics III-58

Table 57: German Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2009 through 2018

(includes corresponding Graph/Chart) III-58

Table 58: German 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-59

4c. ITALY III-60

A.Market Analysis III-60

Outlook III-60

B.Market Analytics III-60

Table 59: Italian Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2009 through 2018

(includes corresponding Graph/Chart) III-60

Table 60: Italian 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-61

4d. THE UNITED KINGDOM III-62

A.Market Analysis III-62

Outlook III-62

Online Advertising on a Growth Path III-62

Table 61: UK Advertising Industry (2011): Percentage Share

Breakdown of AdSpends by Media Formats (includes

corresponding Graph/Chart) III-62

Table 62: UK Internet Ad Spend (2011): Percentage Breakdown

of Share by Format (includes corresponding Graph/Chart) III-63

Popularity of Internet Lights Up Online advertising Market III-63

Advertising in Social Networking Sites Holds Promise III-63

Table 63: Advertising Industry in the UK (2009-2012) -

Percentage Breakdown of UK Social Network Ad Spending as

Part of Total Online Advertising Spending (includes

corresponding Graph/Chart) III-63

SEM: A Promising Market III-63

Multi-Channel Marketing Gaining Mainstream Status III-64

Social Media Attracts Significant Spend III-64

Recent Industry Activity III-64

Select Players III-67

B.Market Analytics III-68

Table 64: UK Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2009 through 2018

(includes corresponding Graph/Chart) III-68

Table 65: UK 10-Year Perspective for Digital Media Marketing

by Segment - Percentage Breakdown of Revenues for Online

Marketing, Mobile Marketing and Social Marketing Markets for

Years 2009, 2012 & 2018 (includes corresponding Graph/Chart) III-69

4e. SPAIN III-70

A.Market Analysis III-70

Outlook III-70

B.Market Analytics III-70

Table 66: Spanish Recent Past, Current & Future Analysis for

Digital Media Marketing by Segment- Online Marketing, Mobile

Marketing and Social Marketing Independently Analyzed with

Annual Revenues in US$ Million for Years 2009 through 2018

(includes corresponding Graph/Chart) III-70

Table 67: Spanish 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-71

4f. REST OF EUROPE III-72

A.Market Analysis III-72

Outlook III-72

Recent Industry Activity III-72

Select Player III-74

B.Market Analytics III-75

Table 68: Rest of Europe Recent Past, Current & Future

Analysis for Digital Media Marketing by Segment- Online

Marketing, Mobile Marketing and Social Marketing

Independently Analyzed with Annual Revenues in US$ Million

for Years 2009 through 2018 (includes corresponding

Graph/Chart) III-75

Table 69: Rest of Europe 10-Year Perspective for Digital

Media Marketing by Segment - Percentage Breakdown of

Revenues for Online Marketing, Mobile Marketing and Social

Marketing Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) III-76

5. ASIA-PACIFIC III-77

A.Market Analysis III-77

Outlook III-77

Advertising Industry Displays Robust Performance III-77

Table 70: Asia-Pacific Market for Online Advertising

(2011): Percentage Share Breakdown of Revenues by

Geographic Region - South Korea, China, Australia and Rest

of Asia-Pacific (includes corresponding Graph/Chart) III-77

Table 71: Marketing Budgets Allocations in Singapore

(2011): Percentage Breakdown of Share by Segment-

Advertising, Events, Public Relations, Market Research and

Others (includes corresponding Graph/Chart) III-78

Table 72: Allocation of Advertising Budget in Singapore

(2011): Percentage Breakdown of Share by Traditional and

Non-Traditional Media (includes corresponding Graph/Chart) III-78

Table 73: Korean Advertising Landscape (2011): Percentage

Breakdown of Share by Format- TV, Radio, Newspaper,

Magazine and Online Ads (includes corresponding

Graph/Chart) III-78

Mobile Advertising: A High Growth Market III-79

A Highly Diverse Market III-79

Table 74: Mobile Internet Users in Select Asian Countries

for 2011 (Users in Millions) (includes corresponding

Graph/Chart) III-80

Text Messaging Continues to Retain Significance in Mobile

Marketing III-80

Mobile Videos: Potential for Growth III-80

Prospects for Mobile TV Advertising III-80

CPC- The Most Preferred Model III-81

Focus on Select Asian Markets III-81

China III-81

Market Highlights III-81

Table 75: Chinese Advertising Industry (2011): Percentage

Share Breakdown of AdSpends by Industry (includes

corresponding Graph/Chart) III-82

Table 76: Advertising Industry in China (2011):

Percentage Share Breakdown by Medium- TV, Newspaper,

Internet, Outdoor, Radio, Magazines and Cinema (includes

corresponding Graph/Chart) III-82

China- Home to One of the World's Largest Internet User

Population III-82

Online Advertising Industry- Present State of the Market III-83

Mobile Advertising- A Rapidly Expanding Market III-83

Paid Search Gets Popular in China's SME Sector III-83

Digital Video Advertising Thrives in China III-84

India III-84

Overview of Advertising Market III-84

Table 77: Indian Advertising Industry (2011): Percentage

Share Breakdown of Ad Spends by Media Formats (includes

corresponding Graph/Chart) III-84

Mobile Advertising: Benefiting from Rising Mobile Phone

Penetration III-85

Online Advertising Market Scenario III-85

Growth Inhibitors III-86

Service Introductions III-86

Recent Industry Activity III-88

Select Players III-94

B.Market Analytics III-96

Table 78: Asia-Pacific Recent Past, Current & Future

Analysis for Digital Media Marketing by Segment- Online

Marketing, Mobile Marketing and Social Marketing

Independently Analyzed with Annual Revenues in US$ Million

for Years 2009 through 2018 (includes corresponding

Graph/Chart) III-96

Table 79: Asia-Pacific 10-Year Perspective for Digital Media

Marketing by Segment - Percentage Breakdown of Revenues for

Online Marketing, Mobile Marketing and Social Marketing

Markets for Years 2009, 2012 & 2018 (includes corresponding

Graph/Chart) III-97

6. REST OF WORLD III-98

A.Market Analysis III-98

Outlook III-98

Digital Marketing in the Middle East and Africa III-98

Service Introductions III-98

Recent Industry Activity III-100

B.Market Analytics III-102

Table 80: Rest of World Recent Past, Current & Future

Analysis for Digital Media Marketing by Segment- Online

Marketing, Mobile Marketing and Social Marketing

Independently Analyzed with Annual Revenues in US$ Million

for Years 2009 through 2018 (includes corresponding

Graph/Chart) III-102

Table 81: Rest of World 10-Year Perspective for Digital

Media Marketing by Segment - Percentage Breakdown of

Revenues for Online Marketing, Mobile Marketing and Social

Marketing Markets for Years 2009, 2012 & 2018 (includes

corresponding Graph/Chart) III-103

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 136 (including Divisions/Subsidiaries - 143)

The United States (91)

Canada (1)

Europe (16)

- France (2)

- Germany (1)

- The United Kingdom (12)

- Rest of Europe (1)

Asia-Pacific (Excluding Japan) (31)

Africa (4)

To order this report:

Online_Advertising Industry: Global Digital Media Marketing Industry

Contact Nicolas: nicolasbombourg@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

Source: http://www.businessreviewusa.com/press_releases/global-digital-media-marketing-industry

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