Daily Tips for Business: Marketing Direct

Store owners, both large and small know and understand the value of a full fledged marketing initiative. They know that it is the first step in bring people through your store doors. However, with that being said, it is important to understand that your marketing campaign cannot be limited to just one vehicle. It cannot be simply online, nor can it be simply offline. It must encompass all marketing channels in order to effectively get your message across. One particular under used, yet very effective marketing tool is direct mailing. Direct mailing enables you to simply mail your marketing collateral to a full list of people without even doing the work. Below are three tips to ensure that you get the most from your direct mailing campaign.

Source: http://dailytipsforbusiness.blogspot.com/2012/02/marketing-direct_09.html

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